Technodynemarketing's Blog

GTC East Results. “We love NY”

psyrek — Wed, 23 Sep 2009 02:39:14 +0000

At GTC East marketing unveiled its new creative marketing concept…” We love NY” bears. WHAT? It’s not as simple as cute stuffed bears, we designed a concept to deliver the following:
- Visibility
- Interaction
- Recall
Here is how it worked. We drew attendees to the booth through a “We love NY” keychain bear. As it was a NY show, it was relevant and sought after. Once they bit on the bears, we gave them a chance to win a bigger bear by asking them a NY State trivia question.
OK so how does this help TD? These shows are filled with mundane meetings, sessions and constant networking. Our booth gave everyone a break. We drew people in through a non-threatening approach. We put a smile on their face through the trivia as well as the bears. From there attendees’ guards were down and they were more open to speak with TD on business. An additional benefit… this quick yet memorable exercise will allow attendees to quickly recall TD for post-show follow ups.
We were able to reach out to over 160 attendees at the show. Now many of these attendees were not decision makers (as per the show makeup) but we can’t control that. Being we had to have a booth, we made the best of it and generated a buzz… and hopefully this buzz will pass along to decision makers.
Beyond creative: This year we had the brand new booth, making major improvements on our image from last year. We also had a speaker slot from Jay Ranade which generated a lot of interest as well as a lot of networking and relationship building from RAS team and our beloved Vinod Raj. Vinod even got on TV to speak on Albany. We are awaiting the link from GTC.
Special thanks to Phil Bochey for manning the booth as well as Jared. No not the guy from Subway.. TD’s Jared Cassell. He manned the booth, networked and took on the responsibility of booth setup and tear down. Note: The booth is Jared’s baby…literally. Jared was giving the booth warm milk from a bottle in between breaks  Just joking Jared, you’re efforts and dedication are absolutely appreciated.

TD now on Twitter

psyrek — Mon, 21 Sep 2009 02:29:40 +0000

The long awaited TD twitter is done and it looks good… no it looks great. Tweets will be continually coming so ensure you check out the link. Special thanks to Vaish who facilitated the whole initiative. We anticipate using this page to gain more visibility… it may start off slow but we have an engine now to deliver TD messages.

Get “Reddy” for green marketing at TechnoDyne

psyrek — Thu, 17 Sep 2009 03:04:41 +0000

Reddy is asking TechnoDyne to get “Reddy” to go green on marketing initiatives. I received an email today from Jin Kang today that Reddy has requested the following for some marketing initiatives:

For any meetings and especially for clients.
1. If you are printing the material including presentation, use the least color for background as possible. Do not use colored background. Less ink, greener we get.
2. If possible, try to use computer or projector for presentation for Green efforts.

While the title of this post was meant to be catchy, this is a serious request so please make effective immediately.

Your support is appreciated!

NJBiz Top 100 Privately Held Companies’ CELEBRATION

psyrek — Thu, 10 Sep 2009 14:09:42 +0000

It was a festive day on September 4, 2009 as TD marketing hosted a “NJBiz Top 100 Privately Held Companies” party in the Wayne office. As you are aware or should be, TechnoDyne was awarded this honor, ranking # 85 in this year’s “NJBiz Top 100 Privately Held Companies” list and so it was time to pay tribute to this success through cake, snacks and raffles. As people munched on chocolate ice cream cake from Baskin Robbins, Padma made a very heartfelt speech, thanking all of us for our work and efforts. I did not see it but someone said Vinod had a tear in his eye

Additionally there were some comical signs made on “what people are saying” that people have been asking about. I just found them so Check them out

Congrats again TD!

TechnoDyne exhibiting NY City Technology Forum

psyrek — Wed, 09 Sep 2009 13:56:18 +0000

TechnoDyne is exhibiting at the New York City Technology Forum in Brooklyn, New York, showcasing its various IT solutions, as well its educational solutions through TechnoDyne University. TechnoDyne is an Anchor sponsor. This conference is being managed by GTC, which is hosting GTC East in Albany, NY in September 2009.

Dates: October 15 & 16, 2009
Location: NY Marriott at the Brooklyn Bridge
Booth #: TBA
Information on the show: Go to http://www.govtech.com/events/nyctech2009
Description: This event is for and about local government. The purpose of the event is to foster discussion and dialogue on the use of information technology as a strategic tool for managers, executives and policy makers.

New look for TD on Twitter

psyrek — Sun, 06 Sep 2009 12:33:36 +0000

A decision has been made to make a customized page on Twitter for TechnoDyne, LLC. Currently we have a custom Twitter page for TDU and it mirrors the TDU website… this to ensure consistency and aid in our brand recall. Vaish is working diligently to move this along and we should see our new custom TD Twitter page in the next week.

TechnoDyne University forges relationship with ISSA

psyrek — Fri, 04 Sep 2009 11:51:57 +0000

Marketing efforts and persistence has proven fruitful as TDU has gained many benefits from its relationship ISSA (Information Systems Security Association.) This media partnership/alliance has not only put TDU’s banner on the home page (@ a discounted rate) but has opened up the following additional bartered co-marketing opportunities.

ISSA will:
• List TDU events on the ISSA International website Calendar of Events
• Include event announcements in bi-weekly eNews and monthly ISSA Journal, based on availability
• Provide printed material to distribute at event: ISSA Journals, Membership brochure, Other
• Provide TDU with ISSA membership gift certificates at a discounted price (based on quantity)
• Advertising/Marketing promotional opportunities available:
o Additional banner ads on our website
o Print ads in the ISSA Journal

The TDU banners are up and running on the ISSA.org site on the following pages:

About ISSA: With 10,000 members in 70 countries and a network of 140 chapters, ISSA is dedicated to expanding the knowledge and expertise of information security professionals and the development and evolution of industry practices. Members are consistently recognized as experts on critical issues in the field and are seen as important resources for small businesses, global enterprises, and government organizations.

To note: The TDU banner looped into a shared animated sponsorship banner section at the top right side of ISSA main home page.

Terrance Carpenter, father of this initiative had this to say: “ISSA is a big organization with many members and I strongly feel over time these ISSA media opportunities will fuel TDU awareness .”

Shirts for shows at Technodyne?

psyrek — Wed, 02 Sep 2009 09:11:37 +0000

Technodyne has some tradeshows coming up in the near future and marketing is petitioning for some Technodyne shirts for show workers to wear at the booth and conference. The benefits: Whether an upscale polo (golf shirt) or dress shirt with logo, Technodyne-ites or Technodynians can look like a team while generating greater visibility for the company.
About 10 years ago the norm was for tradeshow exhibitors to wear full suits, but in the past 6 years, if not more, companies have gone with a corporate casual look and dressed as a team with the same attire.
Marketing anxiously awaits a decision. We will keep you posted.

Look who’s on FACEBOOK

psyrek — Wed, 02 Sep 2009 08:21:46 +0000

Yes you’ve guessed it, Technodyne University is on facebook and posting away. Terrence Carpenter with marketing and Vaish Tekumalla are diligently working day and night to create a strong fan base(and putting up family pics… oh wait that’s on their personal accounts.) Of course we don’t need fans, we need customers but this line of marketing (social media) while not new, still serves as a non-threatening means of educating the public and developing relationships to grow on.

Check out the site and be sure to join. Remember you’ll have to log in.

Here is our description:

TechnoDyne University is the teaching and certification division of TechnoDyne LLC. TDU is spearheaded by Jay Ranade, a highly regarded industry authority in Risk Management.

TechnoDyne University offers a series of professional education and training courses as well as informational seminars for clients and the general public. These courses are all focused on key issues and certifications in the Governance, Risk and Compliance sector.

Technodyne exhibiting at GTC East

psyrek — Wed, 02 Sep 2009 06:20:25 +0000

Technodyne is exhibiting at this year’s GTC East in Albany, New York, showcasing its various IT solutions to the public sector. Additionally, as certification in the areas of Risk Management and Security Control (to mention a few) are becoming a necessity, Technodyne University will also be a part of the solution mix. With that Jay Ranade - Director and Lead Instructor of Technodyne University will be hosting a speaking session — on the topic of Security Control. A copy of their presentation will be hosted on GTC’s website.

Dates: September 21 to 24, 2009
Location: Empire State Plaza, Albany, NY 12242
Booth #: TBA
Information on the show: Go to http://www.govtech.com/events/gtceast2009
Description: Over the past 20 years, GTC’s commitment to providing cutting-edge training and technology expositions to help drive modern government has earned it a reputation as the largest and most respected conference for state and local government.

Focused in the top three IT spending states – California, New York and Texas – GTC is so powerful because it is so targeted. Our deep-rooted relationships in these communities result in events which attract a qualified and targeted audience of thousands of technology, business and policy decision makers unlike any other conference.